DIAGNOSTIC UTILITY
Find Your
Revenue Ceiling.
Most companies fail not because of "Lack of Leads," but due to Infrastructure Collapse. Identify your sales bottlenecks before you scale spend.
The Infrastructure Trap
Scalability is a math problem. If your reps spend 20 minutes researching every lead, it doesn't matter if you have 1,000 leads—they can only process 120. We solve for the effective processing limit of your human capital.
The SDR/AE Split
If your "Meeting Overload" is high but "Close Rate" is low, your high-value reps are likely wasting time on junk leads. Separating Research (SDR) from Closing (AE) often doubles capacity.
Lead Decay Constants
This model assumes lead response within 5 minutes. Every hour of delay decreases the "Reach Rate" by ~15%, effectively lowering your ceiling even if capacity exists.