Data-Driven.
Performance-Obsessed.
We don't rely on gut feelings. We use predictive analytics and 7+ years of Fortune 500 experience to guarantee growth.
Who We Are
We're a performance-based marketing firm that believes in one simple principle: prove results before asking for commitment.
We're led by a data scientist who spent years building predictive models for Fortune 500 companies and got tired of seeing SMBs get burned by agencies that prioritize contracts over results.
Now we apply that same rigor to growing businesses like yours—but with a twist: we start small, prove ROI, then scale what works. No fluff. No long-term contracts. Just measurable growth.
Ted Dickey
Founder & Lead Strategist
"Most marketing agencies sell creativity and hope. I build systems that generate measurable returns."
Education
- PhD Candidate (In Progress)
- MS in Customer Analytics, Xavier University
- MBA in Business Intelligence, Xavier University
- BBA in Finance, University of Cincinnati
Certifications
Technical Expertise
Ted brings 7+ years of data science experience to marketing strategy. Prior to founding Traedon, he served as a Data Scientist & Engineer at IBM, where he built predictive models and revenue optimization systems for Fortune 500 enterprises. He is one of the few strategists to hold specialized technical certifications across the entire 'Big Three' cloud stack (AWS, Azure, IBM) and modern data warehousing (Snowflake).