REVENUE-FIRST ACQUISITION

Impressions are Vanity. Profit is Sanity.

Traditional campaigns report on clicks and reach rather than net contribution margin. We audit ad spend efficiency, attribution leakage, and cost per acquisition directly against your CRM.

Attribution Grounded in Banked Revenue.

Standard ad platform dashboards often inflate reported return on ad spend by claiming credit for existing branded search and organic traffic. We isolate incremental paid acquisition from your baseline.

Branded Search Inflation

Spending acquisition budget on existing brand awareness rather than incremental demand.

Extended View-Through Windows

Claiming credit for purchases that would have occurred without paid ad exposure.

Attribution Protocol

Platform-Reported ROASBlended & Unverified

Includes branded queries & organic baseline

Verified Incremental ContributionNet-New Pipeline

Attributed to verified CRM deals

MEASUREMENT ARCHITECTURE

The Accountability Framework

We deploy tracking infrastructure that measures revenue contribution, not platform vanity metrics.

Server-Side Tracking

First-party server-side tracking pipelines that capture conversion events directly at the API layer, bypassing client-side drop-offs.

Incremental Lift Tests

Geo-split and audience control holdout tests that measure the incremental revenue generated by active ad sets.

Automated Negative Sync

Automated CRM audience syncs to continuously exclude existing customers and non-buying traffic from paid campaigns.

ENGINEERING SPECIFICATIONS

Attribution & Conversion Infrastructure

First-party conversion APIs, CRM deal sync, and real-time ROAS dashboards operating on serverless AWS pipelines.

DATA CAPTURE

Server-Side

Direct API event delivery to Google Ads, Meta Conversions API, and LinkedIn

AUDIENCE FILTERING

Real-Time

Dynamic CRM exclusions prevent ad spend on existing pipeline & active clients

DELIVERY CADENCE

Day 14

Complete tracking pipeline & verified campaign structure deployed live

EXPLORE MORE

Complementary Capabilities

These are representative capabilities, not fixed packages. If your bottleneck sits between existing tools, people, data, or processes, Traedon can evaluate whether a custom system is warranted.

ACQUIRE: Digital Storefronts & Web Apps

Sub-second web experiences, market positioning, and high-velocity digital storefronts engineered to convert traffic into revenue.

VIEW CAPABILITY

CONVERT: Grounded AI Workflows

We engineer, train, and deploy deterministic AI workflows tailored to your operational processes with in-memory PII sanitization.

VIEW CAPABILITY

OPTIMIZE: Revenue Infrastructure

Serverless cloud applications, API integrations, and real-time database pipelines connecting your software stack.

VIEW CAPABILITY

Conversational AI Receptionist & Triage

Deterministic 24/7 inbound voice agents that answer customer calls, quote pricing, qualify leads, and sync directly with your CRM.

VIEW CAPABILITY

Have a distinct operational bottleneck?

We design and deploy custom revenue infrastructure tailored to your exact tech stack.

Discuss a Workflow

IMMEDIATE DEPLOYMENT

Stop Losing Budget on Unverified Clicks.

Deploy deterministic tracking infrastructure and high-intent acquisition funnels in your 14-Day Validation Sprint.

Custom Asset Ownership·Zero Long-Term Lock-In·14-Business-Day Release Cadence

Prefer direct email?

contact@traedon.com